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Consulting solutions and services

Business model

A new mobile service offering was being developed to expand entertainment opportunities for each subscriber. The client needed a comprehensive business model to understand the potential market for this service and to assist in the planning of launch resources.

Analysis + action
Primary and secondary research was conducted through over fifty independent sources. The information was synthesized into detailed business model that was based on attributes such as consumer adoption, average revenue per user, market size, and partner adoption. The model forecasted a conservative, moderate, and aggressive case for the business.

The business model proved accurate and effective in determining the outcome of the product launch.
More success stories

Beta test / pilot program
Design and implementation a large-scale beta test for a new consumer electronics product

Feature addition
Research and testing to determine interest in new feature and price point sensitivity

Web-based application redesign
Redesign an underperforming web-based application so it can achieve expected goals

Sales tool design
Start-up company needed a sales tool to demonstrate their service capabilities to potential customers

Consulting services
Product design & development
Segmentation and positioning
Life cycle management
Marketing has been called civilized warfare. To win in the marketplace you must have more than a great product.

You need a total commitment to the product marketing process. You have to believe, you have to create, you have to sacrifice, and you have to win. Great marketing is a crusade.

Read more ABOUT SWC's approach to solving product management challenges.